The music industry stands at a crossroads, facing a formidable challenge that could reshape its very foundation. A recent report from APRA AMCOS offers a sobering glimpse into the future: by 2028, generative AI could put up to 23% of music creators' revenue at risk. This finding, drawn from surveys involving over 4,000 industry professionals, underscores the urgent need for the music community to confront the rapid advancements in AI technology head-on.